The traditional decorative and applied arts like woodcarving, metal engraving, embroidery, jewellery, carpet weaving, and others are a very remarkable element of the Tajik culture, and of the Zerafshan Valley too. Embroidery has an important place in the textile production: wall rugs, covers, praying rugs, tea-bags, head-dress, camisole and hand-embroidered covers, the so-called Suzani (“needle” in Farsi) are the most beautiful and distinctive examples of such art.
In 2009, Zerafshan Tourism Development Association has launched in the frame of the project ” Community Based Tourism in the Zerafshan Valley” the initiative on handicraft development in the Zerafshan valley. One of the components of tourist activity, namely manufacturing and selling the handicraft products ( souvenirs) to tourists, has become a good additional source of incomes for many women living in rural areas of the Zerafshan Valley, and hence positively contributing to the economic development of the region.
- Improve the social status of women in rural areas by creating new sources of incomes.
- Preserve the traditional folk arts and crafts.
- Generate and increase the incomes of the craftswomen.
- Protect the cultural heritage.