It is no coincidence that the name of the Zerafshan Tourism Development Association (ZTDA) contains the word “Development”, thus we involve the local community in the development of tourism and handicrafts. The activities of the ZTDA are aimed at improving the well-being of the local community: reducing poverty, creating new jobs and at the same time preserving the fragile environment and cultural heritage.
ZTDA adheres to the following four principles:
- Participation of the local community in the activities of the ZTDA;
- Financial transparency in the activities of all ZTDA members;
- Support of local initiatives in tourism and handicrafts;
- Preservation of the natural environment and cultural heritage.